T: 0844 500 3416

Hello, we are Truede

We’re a natural Turkish Delight luxury confectionery wholesaler since 2003. Our products are made from natural ingredients and authentic recipes that are carried out in the traditional way in Istanbul, Turkey. We never compromise on quality and taste and make sure that whatever you choose, you’ll be delighted.


Our Journey


We began in a garage in 2003 and now supply to clients from all over the world. Some of our distributors and stockists have included: Thornton’s, The Health Store, Lakeland and Wholefoods. We also have partnerships with a variety of retailers from delicatessens, department stores and hamper companies, to natural food retailers. Our products have even been sold in Liberty London and the British Museum.

Our Turkish Delight


comes in exclusive and innovative flavours such as pomegranate and lavender, and proven favourites such as rose and lemon.

We are committed to making sure a wide variety of customers can enjoy our products, so our Turkish Delight is:

Gluten Free
Vegetarian Society Approved
Gm Free

Our Vision


It doesn’t matter whether you’re vegetarian, vegan, gluten intolerant, diabetic or just care about what you’re consuming. We take into account the dietary needs of our customers and create sweet treats that anyone can be delighted by.