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About

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We’re Truede, a natural Turkish Delight and luxury confectionery wholesaler in operation since 2003.
Our products are made from natural ingredients and authentic recipes that are carried out in the traditional way in Istanbul, Turkey.
Our manufacturing site is BRC certified.

It started with Turkish Delight

There’s nothing better than real Turkish Delight, one of the oldest sweets in the world and the product of many legends. Pablo Picasso used to eat it on a daily basis to aid his concentration. Both Winston Churchill and Napoleon were considered admirers of the delicacy.

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A founder with a mission

Zeynep Turudi, founder of Truede wanted to bring this delicacy to the UK: ‘With Turkish roots, my parents always brought back real Turkish Delight to the UK to give to all our friends and neighbours. I decided to research the UK market to see if there was a gap in the market for a quality Turkish Delight brand, which of course there was.’ We use authentic recipes, some of which date back over 500 years. These recipes also have the benefit of being made from natural ingredients.

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Delights for everyone

However we didn’t just stop at Turkish Delight, our luxury confectionery products are equally important to us. From our chocolate spoons, to new delights such as our nut selection boxes and chickpeas, we want everyone to be able to enjoy our variety of mouth-watering flavours. Our aim is to provide high quality confectionery for health conscious consumers worldwide.